In celebration of its all-new 2018 Eclipse Cross CUV, Mitsubishi Motors has secured a prime location to share the solar eclipse as it first enters North America's "Path of Totality" via live stream in Oregon.
The live stream will begin at 9 a.m. PDT on August 21 and can be viewed here:
"As part of our marketing launch effort around the all-new Eclipse Cross, we felt it was important to position our cars and our cameras in one of the first places Americans could view the total solar eclipse," said Francine Harsini, senior director, marketing, MMNA. "This is a once-in-a-lifetime opportunity to photograph Mitsubishi's Eclipse Cross during the total solar eclipse."
Additionally, Mitsubishi will be capturing images of the Eclipse Cross underneath the total solar eclipse for its ongoing global marketing efforts. Viewers will also get a look behind-the-scenes and watch Mitsubishi's epic photo shoot unfold as it attempts to capture both Eclipses in the same shot before the celestial event ends. Based on NASA's calculations, that gives the production crew one minute and 57 seconds to capture the perfect shot or wait seven years for another opportunity.
"Everyone in the continental U.S. will, at the very least, see a partial eclipse on August 21. With that said, only totality reveals the true celestial spectacle of the solar eclipse," said Raquel Nuno, planetary scientist. "For 96 percent of Americans, the partial eclipse will be visible, but they won't notice their surroundings getting dark. It's the 'total' eclipse that will be something special to see, and those in Oregon are going to experience it first."
The "path of totality" will cross the U.S. from west to east starting on the coast of Oregon at 10:16 a.m. PDT and ending in South Carolina at 2:48 p.m. EDT. Mitsubishi will be setting up a viewing site and production shoot just outside Salem, Oregon, one of the first major cities in the U.S. to see the total solar eclipse.
August 21 will be a historic and exciting day as we get to witness two remarkable events at the same time, a total eclipse of the sun and the dawn of the 2018 Mitsubishi Eclipse Cross.